Embedded insurance is not a brand-new concept in the automotive and mobility sectors, but as mobilitech and insurtech continues to develop, so too does insurance
innovation in this space.
Customer expectations today have been shaped by sectors such as entertainment and e-commerce. Consumers look for digital-first purchasing experiences that are friction-free, efficient, visually appealing, and offer integrated and fast payments. Insurance purchasing in the automotive and mobility space is no exception – and that’s where embedded solutions are a game changer.
As well as offering point-of-sale convenience, embedded insurance capitalises on the wealth of data collected via advanced telematics in connected cars – to create
hyperpersonalised insurance, roadside assistance offerings and dynamic pricing.